@eusouotato

Tato Zacarias is a Brazilian professional bartender and mixologist with over 12 years of experience. With 1.5M followers across Instagram and YouTube, he teaches cocktail culture and consults for some of São Paulo's most recognized bars. Guided by his mantra: "Cocktails, insights, and shots."

2025

Branding, Digital

Tato knows his craft — but his brand didn't show it. The goal was to build something that felt as sharp and real as he is: bold, a little rebellious, and genuinely competent. A visual identity that could work across content, bar consulting, and training without losing its personality.

Tato knows his craft — but his brand didn't show it. The goal was to build something that felt as sharp and real as he is: bold, a little rebellious, and genuinely competent. A visual identity that could work across content, bar consulting, and training without losing its personality.

Tato knows his craft — but his brand didn't show it. The goal was to build something that felt as sharp and real as he is: bold, a little rebellious, and genuinely competent. A visual identity that could work across content, bar consulting, and training without losing its personality.

A bold identity built around custom illustrations and expressive type. Cocktail glasses, bartender tools, textures, all with a liquid feel that makes the visuals move. The design plays between sophisticated and street-level: fun enough to feel approachable, sharp enough to feel credible.

A bold identity built around custom illustrations and expressive type. Cocktail glasses, bartender tools, textures, all with a liquid feel that makes the visuals move. The design plays between sophisticated and street-level: fun enough to feel approachable, sharp enough to feel credible.

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